VARO, an energy provider active across North West Europe, is pleased to announce the appointment of Michael Liekens as the new Country Manager for Germany as per July 1st, with Dr. Norbert Kamp moving into the role of Chief Strategy Officer for the VARO group
Michael draws on 18 years of commercial expertise and has a deep knowledge of commodity markets, biofuels, derivatives and logistics. In 2017, he transitioned from VARO’s Benelux organisation to our German business to take the role of Commercial Director. His key achievements include the integration and end-to-end optimisation of our German Fuels Value Chain with an ever-increasing focus on renewables. His strong capability of optimising business processes and the overall value chain were critical enablers of VARO’s success in Germany.
“Michael is the ideal choice for the role of Country Manager for Germany. He brings enormous experience and an extensive knowledge of the European Industry. This makes him the perfect fit to lead our German organization in meeting our customers shifting demands for traditional and sustainable products and solutions”, commented CEO, Roger Brown.
Michael will build on the success Norbert has created over the past years, together with the German team. His successor to the position of Commercial Director for Germany will be announced shortly.
In his role as Chief Strategy Officer, Norbert will be responsible for leading VARO’s Strategy development and implementation, including Communication and M&A activities, as well as developing further organizational expertise to address the ongoing changes within the industry as we navigate the energy transition.
Speaking of the new nomination, Roger Brown said: “Norbert brings a wealth of experience to this new role. He has spent the last four years successfully building our Fuels Value Chain business in Germany delivering consistent & sustainable growth over the period. Norbert is highly skilled in developing a culture of collaboration and in building impactful partnerships both of which will be crucial to enabling VARO to take advantage of the opportunities offered to us by the ongoing energy transition.”
Before joining VARO as Country Manager for Germany in 2017, Norbert spent 19 years of his career in various key and international positions within BP, where he acquired in-depth experiences across the energy sector.
VARO is committed to continue to play a key role in the ongoing European energy. These moves will enable us to continue to drive the business forward and to be a true leader through the ongoing energy transition.